Tuesday, December 10, 2013

Women in Leadership Stereotypes

This advertisement for Pantene in the Philippines shows the differences in how men and women are perceived when doing the same things or serving in the same roles, just as we have talked about in this class. I feel like this is a perfect example of the connections between media portrayals of women and how we view women in politics and other positions of power, but this time it's a positive link! Media that shows the inequalities that women face helps to promote women's rights as opposed to furthering stereotypes, and we weren't shown many good examples of positive media. It's also a smart way to sell their product to women, because it shows that they are on our side. The article points out that the women are all light-skinned, which is problematic, but at least it is a step in the right direction and has brought about some dialogue. I wish big companies would do ads like this in the US! (Sheryl Sandberg commended the makers of the ad as well, who both happen to be men.)

1 comment:

  1. Thanks for sharing this. It's pretty powerful. The cinematography is particularly effective because, to me, it makes the ad looks like it takes place in some eery utopia. I hadn't consciously encountered some of those labels (neat v. vain) which makes the video all the more moving.